Shoppers fill baskets with items for 25p in a new easyFoodstore owned by easyJet founder Sir Stelios Haji-Ioannou in Park Royal, north-west London, in an attempt to cash in on the very cheapest end of the grocery market. PRESS ASSOCIATION Photo. Picture date: Tuesday February 2, 2016. The store is selling a "limited and basic

Shoppers fill baskets with items for 25p in a new easyFoodstore owned by easyJet founder Sir Stelios Haji-Ioannou in Park Royal, north-west London, in an attempt to cash in on the very cheapest end of the grocery market. PRESS ASSOCIATION Photo. Picture date: Tuesday February 2, 2016. The store is selling a "limited and basic range" of items for 25p each this month as an introductory offer under the slogan: "No expensive brands. Just food honestly priced." See PA Story: CONSUMER easyFoodstore. Photo credit should read: Anthony Devlin/PA Wire